Accelerate adoption of a new app from one of the world's largest toll road operators.
Disclaimer: Core team members from Heart contributed to this project. The Heart Agency wasn't involved in the campaign's conception or execution.
SOLUTION
We collaborated with the product team to launch an integrated campaign leveraging search, social, native, podcasts, and billboards at strategic highway locations to raise awareness. Fully managing the tech stack enabled us to measure every touchpoint from installs to transactions and monitor retention metrics for various cohorts.
KEY RESULTS
Impressions 92M lift of 1.7X from baseline projections Predicted CPI of $4.6 slightly above target of $4.5 Brand familiarity (15pt lift) Brand affinity (38 pt lift ) Consideration and download intent (30pt lift on average)
Connect emotionally.
Create lifelong relationships.
Become irreplaceable.
Each touch point is an opportunity to increase awareness and build loyalty.
