Fuel attendance at our client's iconic Calgary event, showcasing the energy industry's journey towards net zero.
Disclaimer: Core team members from Heart contributed to this project. The Heart Agency wasn't involved in the campaign's conception or execution.
SOLUTION
Considering the nature of the event and it’s international appeal, we segmented the audience by geography and customized content for various roles. Each creative spoke directly to the values of specific segments. We launched a campaign on LinkedIn, Twitter, and Search, complemented by strategic DOOH placements in business districts.
KEY RESULTS
Total ticket sales of 1000+ seats, bringing in revenues of $3.8M. ROAS of 5.9 Impressions: 58.1M Vs. goal of 40.9M. 41% lift above target. Clicks: 262K Vs. goal of 182K. 44% lift above target.
Connect emotionally.
Create lifelong relationships.
Become irreplaceable.
Each touch point is an opportunity to increase awareness and build loyalty.
